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Campbell's Soup Is Repackaging Its Product to Appeal to The Millennial Generation

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Core Tip: US-based Campbell's Soup is repackaging its product in an effort to appeal to the millennial generation. Campbell's Go soup line will henceforth come in a microwaveable flexible package printed wi

US-based Campbell's Soup is repackaging its product in an effort to appeal to the millennial generation.

Campbell's Go soup line will henceforth come in a microwaveable flexible package printed with graphics.

The design of the packaging includes millennial-aged faces, with six new options like Coconut Curry with Chicken & Shiitake Mushrooms whose promotion will happen wholly through digital avenues with the Campbell's Go Facebook page at its center.

It will be a launch sponsor for the Angry Birds Star Wars release, which it will work with Spotify, a digital music service, to develop custom playlists to coincide with the flavors.

The soups sell for $2.99 for a 14oz package.

 

 

 
 
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