Italian luxury car maker Maserati is continuing the roll out of its all-new Ghibli in North America and has celebrated the launch with a 90-second broadcast spot titled "Strike" in in Super Bowl XLVIII.

Ghibli is the company's first-ever mid-size four-door luxury sports sedan vehicle. It is equipped with a Ferrari built twin-turbo V6 engine with more than 400HP. Other features of the new vehicle include all-wheel-drive system, advanced suspension and brembo brakes.

The Ghibli was first presented at the Los Angeles Auto Show in the US in November 2013.

Maserati CEO Harald Wester said that Maserati is embarking on its 100th year of craftsmanship with an entry into the North American market.

"We've worked hard at designing and engineering the Ghibli and there is no better time to make an impactful introduction than while the entire country is watching," Wester added.

"The Ghibli is the newest and most distinguished option in an all-too indistinguishable luxury sports sedan market."